How To Implement A Winning Marketing Strategy To Your Advantage!

A Marketing strategy is crucial if you want to really succeed in your marketing. Amongst its advantages are:

1. Helping you to focus your marketing attention.

2. Better complete utilization of resources

3. Helps in increasing sales; and

4. A powerful resource of winning over your competitors.

Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives.

Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought out strategy in a marketing plan it means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models. The 3C’s model is usaully considered for this purpose. The 3C’s model determines the factors, which leads to the success of a marketing campaign.

There are three key parties involved in this model. These are:

>>> The corporation

>>> The customer; and

>>> The competitors.

The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not.

The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Some of the common marketing strategies are:

1. Market dominance strategies – Market dominance strategies are used to dominate the market. Examples of these are Challenger, Leader and Follower.

2. Porter generic strategies – Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies.

3. Innovation strategies – Innovation strategies are meant to trigger the rate of product development and model innovation. It helps you as a business to incorporate latest technologies. Close followers, late follower and Pioneers are types of innovation strategies.

4. Growth strategies – Growth strategies facilitate the growth of the organization. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies.

5. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have the experience.

Clues to Help You Chose Between Product Review Websites – A Lesson in Internet Shopping

For this example, let’s assume that you wish to learn to play the piano, and are searching the Internet for information. You will find many choices and many review sites which discuss even more choices. Your analysis process should include all of the points(clues) discussed here. This article is more about the selection process than the product or vendor.

In case you didn’t realize it, the typical Internet Product Review site will likely steer you to the product which nets them the highest commission. Shocked? Don’t be – this is absolutely normal marketing in every aspect of life. It’s all about maximizing their profit. However, and fortunately, not everyone does this. There are some obvious and some subtle clues which will help you decide who to trust, especially shopping on the Internet. Don’t be fearful – be informed. Read on.

Been shopping in town lately? Dealt with any commissioned sales folks lately? How about those, oh so helpful folks who keep asking if you found everything, and or, do you want to super size your order? Trying to maximize the store’s profit really is normal and widely practiced. Nothing to be concerned about yet.

Speaking of commissions – In all Internet purchases, the seller, also known as the vendor, pays the salesperson (known as an affiliate or associate) a small commission. The lowest is about four (4.0) percent. The price to the buyer doesn’t change – it costs the same where ever you go. (The price can vary a tiny bit in the physical product areas, for example – keyboards and pianos. This is due to volume wholesale purchasing and distribution costs. The sales commission doesn’t factor in this.)

The commission usually automatically goes to the last affiliate site you visited before you clicked through to the product detail / sales page and made a purchase. This is tracked automatically by the computers with little chunks of data called “temporary cookies.” The vendors who transmit the cookies to your computer explain it all on their privacy or terms and conditions web pages. It is nothing to be concerned about. It’s very normal and business like. Most people have never actually read these pages.

So, the Big Question – what distinguishes a trustworthy product review site of any flavor? Listed here are critical clues. Some are more obvious than others – all are worthy of your consideration.

  • First and foremost is your gut level comfort level as you look over a site.
  • Can you identify a human with an address and contact information?
  • Does the reviewer discuss any negative aspects of the product? Few products are so wonderful that nothing negative can be found and pointed out to you, the shopper and possible customer.
  • Does the review include information and opinions not found on the vendor’s site? (All reviews where the reviewer is an affiliate for the vendor will have links for you to click on, taking you directly to the vendor’s site. Perfectly normal and to be expected.) In case you never thought about it, consider this: Vendor’s love affiliates – they are outside non-employees with no benefits, etc. who get a tiny reward (called a commission) only after a sale occurs. If no new information is on the review site, could well be that an actual review did not take place. Major clue.
  • Study the information provided, validate the customer testimonials if possible, and make your own decision. Use your normal decision making process. For example, I personally read the testimonials very carefully when researching products. Do they sound authentic – not made up. Can they be verified? Will the seller provide you contact details if asked? This is rare, but sometimes occurs.
  • Frequently digital download products are sold with 100 percent money back guarantees. The full details are always part of the information / sales letter. They are commonly placed right at the bottom end, right after the price information. Guarantees are always a very important part of the purchasing decision. Another clue to trustworthiness. Doesn’t matter on review sites – but it does matter on the vendor’s site.
  • A good reviewer owns many, but not necessarily all of the products he reviews. When you are are deciding, remember to keep in mind what your situation is (your own wants, needs, desires, etc.) It’s about building trust and confidence. Do you feel pressured? Another major clue.

So, after lots of searching and looking at several – many websites and competing products, let’s assume you have made a product selection decision and are ready to buy. Please consider giving a vote of confidence to the affiliate review site that actually provided you with useful information. Please go back to that review site just before making the actual purchase. That is what triggers that ‘cookie’ thingy I mentioned earlier. And that results in that small commission we talked about. And that is what motivates affiliates to produce meaningful review sites.

I trust that I have enlightened you a bit. Shopping on the Internet is quite safe, especially if you pay attention to the clues. As always, the final choice is yours. Now you know more about how to sort through all the choices and chose the best product for you.

When you find the right one for you, you can purchase it right away. (Remember that often the best product does in fact, cost more. Also normal.) No waiting – parking – standing in line – all the joys of Internet shopping. Fear not – Enjoy.

How to Shop Online – Online Shopping Tips

Online shopping tips are not something that should be underrated or brushed aside. Online shopping is convenient, sure, but if you’re relatively new to online shopping then there are some tips and tricks that you should be aware of to make sure you get exactly what you ordered.

Now, I’m not saying that online shopping sites are out to trick us, however, I am saying that shopping online is not like shopping in person. And, if you don’t want to be stuck with something that doesn’t look anything like what you ordered then you’d do well to go through this short read.

Our online shopping tips cover the following points:

  • Reading reviews
  • Reading product specifications
  • Buying guides on site

Online Shopping Tips #1: Read User Reviews

User reviews are underrated but should be your first resource for checking up on many things like the product quality, availability with the seller you’re buying from, the fit and sizing and much more.

It should be the first place you check and should influence your buying choice. Many retailers also offer review aggregates online, which means that they’ll collate product reviews from multiple sources. This is helpful, but you should base your decision on user reviews, which is posted by users who actually bought the product.

Go through a few and keep an eye out for fake reviews; websites and sellers often resort to this underhand tactic. So, check the difference in the count of positive and negative reviews. A sizeable difference means that the general trend is accurate. A user review count difference which is not substantial may conversely reflect something fishy, so check out other websites too.

Online Shopping Tips #2: Read Product Specifications

I know this is one of those things that you assume the seller has manipulated, but it’s also the one place where the seller is actually telling you about the product. Also, for electronics or clothing, you should definitely not ignore this section. So, if you think the deal sounds too good to be true, then the product specification or description is the one place you should check to see if what you think you’re getting is actually right or not.

If the description is non-existent or too short then you can post questions, call the customer support of the website or check on the internet to see if other places are offering similar deals. Unlike what newcomers to online shopping might think there will not be a huge price difference in the product you want to buy across multiple websites, so if you see a big difference on only one website, then there could be something you might want to check further!

Online Shopping Tips #3: Buying Guides

Most top websites offer buying guides that are tailored to their product assortment. Most of the info is some thing that you can find on the internet anyways, however you should listen to what the best practices are the website states while choosing products from that website.

So, if you’re buying clothing, then buying guides are absolutely essential and you should prefer the ones on the website you’re actually buying from.

Conclusion:

So, there is nothing to it. Online shopping is easy and fun and also convenient. In addition, you’ll never be able to get the number of choices in a store that you get online; especially when online websites allow international sellers to transact on their website.

Thus, like it or not; online shopping is the future. Sooner or later everyone will need to wrap their heads around this concept. Fortunately, it’s simple and if you stick to credible websites you can be sure to be safe.

However, be sure that the website you are relying on is credible. Malicious users and websites will make sure that they appear legitimate to even the most discerning of users. But, by just spending some time shopping and getting to be familiar with the internet, you will be able to figure out which sites you can trust and which you should not, if you happen to land on one.

How To Approach Dress Shopping Online

Online shopping continues to grow in popularity, as more and more consumers come to realize the convenience of shopping from the comfort of one’s home. While certain caution should be exercised when making any online transaction, there are many reputable online organizations that offer consumers quality, security and protection. This article explores the best way to tackle dress shopping online.

As most women will testify, there is so much choice when it comes to shopping for the right dress. Such ample choice may present the consumer with some difficulty, particularly when buying online. Before setting out on a search, it is worth taking note of the occasion the garment will be worn; whether it be, casual wear, smart, smart casual, formal, and so on.

Most websites will offer users a convenient drop down menu, where customers can select the type of garment, style, size and price range they are looking for, before being directed to the appropriate page. Depending on the particular website, there may be several other categories offered including: dress color, maxi or mini, designed fabric or plain fabric, which will enable customers to narrow down their search. There may also be several different sections on the website denoting a link to a particular brand or fashion designer.

Some websites may offer just one, one-dimensional view of the garment. While others may display a close-up view of the garment’s material, detail, design and color. Other outlets may give various different color options for the same dress style. The more modern fashion websites will offer users the facility to view the garment on virtual models, and the feature to zoom in and out to view the garment close-up and at all angles.

When buying clothes on the internet, it can be particularly tricky to ensure that you are getting the right fit, as it is impossible to try on a garment before purchasing it. It is worth checking out whether the business you are buying from has a good returns or exchange policy. In the case that the item you purchase does not fit, merchants with a good returns policy will offer shoppers the security of being able to exchange the garment for a different size.

It may be a good idea to have your measurements readily available before you shop. Some websites offer a general size, such as a size 10 or 12, and some may simply describe a garment as either: small, medium or large. Other merchants will provide a more detailed garment description such as bust, waist and inseam size.

It is important to pay attention to the sizing, particularly if you are ordering outside your own country. A size US 10 is very different to a European size 10. There are many size tables available on the internet to convert your local dress size, if required.

Dress shopping online can be a great and convenient way to save time, as well as money. Pay attention to any special offers and discounts and join the website mailing lists to receive regular updates on sales, discounts and promotions. Fashion trends change regularly in dress styles, so it may also be worth perusing the fashion website blogs or trend advice for tips and ideas.

Budgeted Bridal Dress Shopping

Bridal dress shopping is at once exciting and exhausting. You have to consider the design, the fit and the budget, all of which have to fall into place. First of all you have to determine how much you are willing to set aside for your wedding dress. There are many price ranges to choose from, starting right from a second hand dress to buying a dress from a top-notch designer.

When you are ready for the budgeted bridal dress shopping, make sure to look in your local papers, search online or simply ask the wedding planners for the annual sales that take place at the bridal shops. They have hugely discounted sales once every year which are held at wedding show events and hotels. Usually readymade gowns that need alterations can turn out quite expensive if you are petite or tall. But a wedding dress that is made to your specifications will have perfect fittings and not require any alterations. When you are doing your bridal dress shopping, having a custom-made wedding dress can save you money.

If you are particular on a designer dress and have a limited budget, a sample sale is a good place to start your search. In a sample sale you have to try the sample gown on your choice which will require you to dress up in layers. Some of the websites on the internet let you bargain online; this can make your bridal dress shopping less stressful. You will be able find dresses at good discounted prices and even dresses that are pre-owned which have a 50% discount in the least.

Being creative can also help your budget. You can use your money judiciously and not compromise on the quality of your bridal dress shopping. If you are going the tropical way to celebrate your day, you could be getting married in a sarong rather than a traditional wedding gown. A sarong made of white fabric is an economical buy that can be later used to make another dress by dyeing the same.

Bridal dress shopping might not be that dreadful considering the number of options available to fetch a dress that suits your pocket. You could find a good dress on sale at one of the smaller dress shops or the consignment shops. Opting for a discontinued dress is also an economical choice. If you look hard enough you can buy an understated but yet elegant dress that is still in vogue.

How to Attract Product Reviews for Your Website

If you have a website that sells one product or the other, getting product reviews from your customers will definitely be one of your headaches. This is because 79% of your potential customers will look for reviews before making a purchase. As a result of this, you should formulate strategies that will ensure that customers leave feedback on products they have purchased. Here are some ways to go about it.

It is an eternal truth that people tend to participate in activities with opportunities of being rewarded, hence, offering incentives to customers for leaving reviews will encourage them to leave feedback on products purchased. It can be in form of discount on subsequent purchase, freebies, shopping points, gift certificates and so on. You can also appeal to them to leave comments because there are some people who are compelled more by self-sacrifice than by incentives.

Furthermore, design your site in such a way that it will be easy for customers to provide reviews. Let the review form be easy and simple to fill, and provide fields that they can easily supply answers to. After every purchase, endeavor to follow up with a customer through email until he/she provides a feedback. However, do not seize that opportunity to resort into spamming because it can damage your reputation. After about 2 to 3 emails on that subject, it is better to stop further emails so that you don’t offend your customers.

In addition, endeavor to provide qualitative service to your customers so that many of them will be willing to drop reviews. Even though you can’t satisfy everybody due to human error, strive to satisfy majority of them so that they will be eager to leave positive feedback. Remember that unhappy customers can actually damage your reputation by leaving negative reviews, so, do all you can to offer qualitative service.

Forming a group of product testers can also fetch you a quite number of positive reviews for your products. Invite some of your customers into this group and you have gotten for yourself regular reviewers. Identify customers with great influence and invite them to be your regular reviewers. You can offer them some incentives because your business stands to gain a lot from the good reports they write about your products.

Let your products be of high quality or else your review page will be full of negative comments, and if you think you can over-moderate it, internet users know third party review sites where they can get unbiased comments. Consequently, quality should be your watchword and you will experience sales beyond your expectation.