Online Products to Make and Sell

Imagination is the limiting factor when it comes to creating online products. When the attention is turned to selling these products, the ultimate purpose is to do so successfully and this means starting an internet business. A PDF (Portable Document Format) on ‘How to Cure a Limping Ladybird’ may well make interesting reading, but it is unlikely to have a large audience, and thus result in the desired amount of sales. Therefore it is best to concentrate on developing a product for which there is demand, and preferably to which we can apply our knowledge.

People buy all kinds of things whether or not they need them. Creating a product that people both want and need would be ideal. One may want to focus on a popular niche, e.g. Improve Your Golf and Take Your Opponent by Surprise, How to Reduce Scars from Spots, Feeding Your Dog to Optimize Its Health, etc. All the former involve popular niches. The key to marketing a niche related product successfully is to focus on a product which has little competition, but which is still popular.

For those new to selling and particularly selling online, starting with a digital product would make sense. There are a number of these to choose from. The largest market place for digital products to check out is ClickBank (ClickBank.com). Getting familiar with the site makes it easy to find out answers to important questions, such as how popular a product is, how many are selling, what it is about, average percentage per sale, etc.

Selling a digital product makes the rest of the process easier than selling a physical product for several reasons. Once it has been purchased access to the product is effectively immediate. This removes packaging, visiting the post office and mailing, and the normal associated time and monetary costs of these activities. In addition there is no need to keep stock, and to have or rent additional space for this purpose.

Selling a digital product can be done single-handedly, thus keeping further costs down, as well as remaining more independent when it comes to running a business by not having to rely on anyone else. Selling somebody else’s product is advantageous in that it does not involve Customer Care, thus making it possible to concentrate primarily on selling and marketing.

There are two types of online products – digital and physical. EBooks and PDFs are the most common digital products. In them links to Affiliate Products can be included. This has the potential to increase earnings beyond the price of the book alone. An example of this would be including a link to a cream that reduces scarring with regards to acne, a book on foods for beautiful skin, etc. Individuals desperate to get rid of acne are willing to acquire things that could free them of it. Getting rid of acne, becoming slimmer, healthier, more beautiful/attractive, salvaging a relationship, etc. are all topics that sell. Everyone can identify with this scenario, i.e. searching for a solution to a problem.

In eBooks links to YouTube videos, or anything else that can benefit the reader can also be included. To take this one step further, it is an idea to accompany an eBook by an audio that can be listened to whilst ironing, driving a car, etc. Many people like to do more than one thing at a time. To fully grasp any information it needs to be repeated several times.

Video is the most popular way of obtaining information. Seeing how something is done makes it a whole lot easier than translating text to the required actions. YouTube alone is living proof of how popular this kind of information is.

EBooks, audio/music, and videos all form digital products. Some are made of a combination of two or three different formats, so offering the user more flexibility and choice.

To summarise there are various kinds of online products to make and sell. They fall into two main categories either digital, or physical. It is possible to start selling someone else’s product pretty much immediately with marketing knowhow. The returns are bigger when selling one’s own product, as is the potential work load. Selecting the right market is one of the most important keys.

Selling Products Online – Simple Steps For Success

In this day and age, selling products online should be a part of every business owner’s marketing strategy. The Internet has completely changed the way we communicate with others, and by utilizing the Internet for your business, you have the potential to have hundreds, even thousands of customers from all over the world finding you online on a daily basis. The problem is that most people do not know how to set themselves up online, and even those that do still fail because they do not know how to market themselves. In this article we’ll explore the basics of selling products online.

If you’re going to be selling products online, you first need a website or a blog. You can build a low-cost blog (you just need to pay for hosting) through platforms like WordPress, or you can go with a fully functioning small business website for about $30.00 a month through companies such as Site Build It. I’m not going to get into the nitty gritty of building a website here, but know that there are lots of companies out there that provide the necessary tools to get you online quickly and painlessly, even if you have no technical skills whatsoever.

In addition to having your own website, you also need to market yourself. This might seem like a very daunting task, but it’s actually not that difficult. In fact, you can choose to do all of your marketing online for free if you like. I suggest getting started with sites like Facebook, Twitter, and YouTube, which are just a few of the social networking sites that you can use for free to advertise your website and the products that you’re selling. You can then branch out by learning techniques such as article marketing, search engine optimization, and pay per click advertising if you don’t mind paying for your marketing.

Okay, so you have all the necessary tools and resources to build your site and advertise yourself, but it can still fall apart on you if you mess up the next step, which is creating your content. This is the biggest obstacle that prevents small business owners from succeeding at selling products online. They create site content that is nothing more than a giant advertisement for their product. They make wild claims and shout at people in their advertising. They do nothing but pitch and sell in everything they do. Let me put it to you straight: if you start selling products online in this way, you will more than likely fail. People will ignore you. The search engines will ignore you. People will think you’re a spammer. You could even be banned from the websites that you’re using for your marketing. People do not want to hear your sales pitch. Companies like Google and Yahoo do not want to hear it either. So don’t even bother trying to sell in this way online.

So is it even worth selling products online? What do these companies have against people trying to make money anyways? It’s easy to think negatively about this and assume the powers-that-be are just trying to stick it to the little guy. But this is not the case. The reason this is discouraged is people do not go online to be pitched to. People flock to the Internet to obtain information. Yes, people do go online to make purchases, but they do not like being sold to.

So what’s the solution? How do you really go about selling products online? You need to give people what they want, which is information. You know that your product is a good thing, so you need to prove that to others.

For example, let’s say you sell health supplements. Instead of having a website that just pitches the product, create your site all around the topic of health. Talk about the benefits of living a healthy lifestyle and provide tips on ways to improve your health. Show them that you know what you’re talking about. Provide them with highly valuable information. In your marketing, advertise the free tips and resources you provide to your visitors. Give them a sampling of the information you provide on your site. People are more attracted to this type of approach than any pitch you could come up with. When people come to your site, and see all the great information you provide, you will begin to build a relationship with them. Once you’ve built that trust, then you can recommend products to your audience on other pages in your site. When you immediately start pitching, people put up their guard. But if you gently lead them in, people will sell themselves and want to know what you can recommend for them. Always be drawing people in with information, instead of pushing them away with sales pitches.

Selling products online is a great way to boost your business. But if carried out incorrectly, it can hurt you. It’s not just about having a flashy website and a good product. You need to know how to attract an audience that is eager to hear what you have to say. If you follow these methods, you can become a pro at selling products online.

Selling Products Online – 10 Sure-Fire Ways of Selling Your Products Online

Selling products online is an art which is mainly related to the constant activities that are involved in ensuring that your business continue to meet customer needs and you select the products that provide superior services. The success of your business depends on your ability to sell products online. The 3 things can make your selling strategies effective:

1) Finding those customers, who are searching for the products that you are selling.

2) Knowing their needs and giving them a reason to buy.

3) Developing skills for convincing your customers and converting them into buyers.

The real selling process starts with your website as the first impression of your website determines to some extent whether or not you’re going to make a sale. You can use your website as a fantastic online marketing tool, by doing magnetic presentations and focusing on your product benefits while selling products online. It should be developed in such a way that it makes people more inclined to trust you.

The key to making profits in a shortest possible time is to find out the customers who are eager to buy your products. Once you are able to find the desperate buyers who are in a way losing sleep over their problems, you will be automatically on your way to make big sales, as these buyers would not hesitate to buy your products even for little extra cost, if they find that you have the right solution to their problems.

10 sure-fire ways of selling your products online:

1. Know everything about the products or the services that you want to sell online.

2. Make your website attractive by inserting banners, scripts, sample texts and anything else that will add more value to your products.

3. Write Product description in detail and provide maximum possible benefits to inspire people to come to the decision of buying.

4. Improve your selling skills and presentation techniques.

5. Create appealing sales page that establishes creditability and triggers the buying process.

6. Add subsidiary benefits along with the main product benefits. Suppose you are selling e-Books. Then sell related products and services like tools to create e-Books within 7 days, make attractive e-book cover designs, etc., to make additional profits.

7. Find out the places where you can advertise your business successfully.

8. Try different ads to increase sign-up’s and conversion rates.

9. Revise your selling strategies to ensure that your business continues to grow.

10. Offer variety of options to order and contact you to prove that you are a genuine person.

Most of the sales are lost because of your inability to help the customers to come to the buying decision. So it is strictly necessary to develop skills to overcome this problem. This can be resolved to great extent by offering some complimentary gifts or attractive bonuses at the end of the sales page which your customer will see as a good bargain before coming to the conclusion of buying your products.

Master the art of selling, to make the process easier, while selling products online. Adding testimonials to your sales page of potential buyers or known person increases the conversion rates, as people always like to hear that what they are about to buy have been useful to other people. Using the above strategies you can remain much ahead of others by selling your products online much faster.

The Life Cycle of Online Products

Like many things, products go through a cycle during their effective lifespan. These cycles are regular and predictable. A formal life cycle can help build an understanding of the pattern of stages that a product goes through.

There are many different life cycles each based on the focus and pattern, which the author is observing. In this article, I’m going to share a very detailed nine-step life cycle of an online product.

1. Plan

A good online product begins with a plan. The plan details much of the background information required for the online product. However, only the requirements for the product are provided.

2. Design

In this stage, the requirements are given form. The online product that was described in the plan is defined in detail. A detailed outline of the product is produced.

3. Produce

This stage varies depending on the media of the online product. For example, an eBook is written at this stage. A teleseminar on the other hand may be written but it definitely is presented and recorded.

4. Package or Publish

The online product is still in a rough state at the start of this stage — although it is in fact complete. This stage polishes the product and adds elements that turn it into a professional, salable product. For example, a video will have opening and closing credits added and a cover designed.

5. Generating Traffic

At this stage, the product is available. However, sales are not actually occurring. Instead, traffic must be generated in order to ensure that sales are sufficient to justify the costs so far. This is often referred to as a pre-launch stage although it can occur after the launch.

6. Marketing and Selling

At this stage, the product is available and the traffic has reached a stable point. Sales are reasonably stable. In this stage, the marketing emphasis has switched to finding the right types of traffic, rather than the growth focus of the previous stage.

7. Declining Sales

After a period of time, almost all products begin to experience a decline in sales. This may be because of market saturation or real or perceived obsolescence.

8. Bonus

Finally, the sales have dropped to the point that marketing and sales efforts fail to produce sales. At this point, the product is retired from sales. However, it becomes available for use as a bonus to support the sales of other products.

9. Retirement

Eventually, a product will cease to be of value even as a bonus. At this point, the product will be removed from the products for sale list.

How to Increase Your Personal Productivity

Sarah was envious of her colleague who manages to get off work on time every day. She seems to be able to accomplish all her projects on time. In addition to that, she has the time to offer help to the rest of her members on her team. Sarah, on the other hand has to take her work home in order to complete her project on time.

Her colleague, Betty always has a list to check off from before she leaves for the day. In addition, she has a separate list whereby she lists her task for the next day. She wondered if that small piece of paper laid the secret to her personal productivity. Sarah decided to find out from her colleague, Betty.

According to Betty, the small list which she wrote out the day before allows her to plan her day the next day. This is indeed one of her secrets to personal productivity and helps her to plan out her work the day before. She knows exactly what she needs to get done and accomplish for the day.

Besides that, these are the three additional personal productivity tips she has to share with her.

#1 Do a time audit

Time is a finite resource. In order to increase your personal productivity, you have to know how you are spending your time. A single table listing every activity you do and the time taken for each will reveal how you are spending your time. For instance, Betty discovered during the time audit that she was previously spending a lot of time surfing the Internet the minute she logged onto her email account at the beginning of the day. Thus, she decided to read work related email once she has completed her most vital task for the day instead of at the beginning of her work day.

#2 Set Goals

In order to make best use of your time, you have to set goals. The best way to manage your daily activities is to take your annual goals and break them into monthly, weekly and daily action steps to take.

You can better manage your time on a daily basis if you first begin the day by listing the tasks that need to be accomplished. By having a list of goals, you can also evaluate your progress on a daily basis.

#3 Monitor your progress

What gets measured improves. Once you have listed your tasks for the day, you have to evaluate your progress.

For a start, evaluate your progress on an hourly basis to ensure you have accomplished what you have set out to do in that hour. Once you are familiar with this process, you can evaluate your progress on a daily basis and subsequently on a weekly basis.

To continue to find new ways to increase your productivity at work, always take an hour a month to evaluate your activities and list down the things that can be delegated to free up your time. This one hour investment of your time also allows you to improve the process at work. You can further improve your personal productivity by using personal productivity tools.

The key to increasing your personal productivity lies in identifying your tie wasters, setting goals and evaluating your progress regularly.

How to Sell Products Online Easily

It makes absolutely no difference what products you want to sell with your online business. If you hope to learn how to sell products online, you only need to think about one important thing.

How do you intend to attract new customers to your website?

You see, no matter what products you’re selling, you need to find customers ready to buy whatever it is you promote. You want those customers to come directly to your website and buy your products from you. That’s the whole essence of any successful internet business.

So, how do you find those customers? There are lots of ways you can do this. If you want to learn how to sell products online, you’ll need to work out a strategy that works best for you.

Bring Customers Directly to You

Think about what you would do if you jumped online and looked for information about something you want. Most likely, you’d head over to your favorite search engine and type in a phrase describing what you’re looking for.

Your customers are exactly the same. They’ll go to a search engine and type in what they want. The results they get back from that search will determine which websites they visit. If your website doesn’t appear in those search results, chances are those customers will end up on your competitor’s website instead of yours.

However, if you can learn some simple website optimization tactics you can greatly increase the likelihood of those people finding your site and becoming paying customers.

Targeting the Right Customers

Learning how to sell products online successfully is all about targeting the right types of people to visit your website. After all, if your website is receiving thousands of random visitors a day who really aren’t interested in what you’re selling, those people are no good to you.

But if you attract 100 visitors a day who are all keenly interested in your products, you’re going to make sales. These people are your target audience. You need to learn what they want and what words they type into search engines when they’re ready to buy. If you can target only those people who are interested in your products, you’ll be more successful.

Pay for Customers

Another alternative for finding new customers is to pay for some online advertising. Most online business owners tend to start their enterprises on a shoe-string budget, so you may not have the available cash to do this right away. However, as your business grows you can invest some of your profits back into advertising. If you’re careful with your marketing campaign, you may be able to attract more targeted visitors to your site by advertising directly to them.

Learning how to sell products online isn’t difficult. You only need to understand the tactics behind successful online business to copy that model for yourself.